The Business Owner's Digital Growth Checklist

Everything on this list is something you can verify yourself. Work top to bottom; the order matters, because each section makes the next one worth doing.

Foundations

• The domain is registered in your business's name and you hold the login
• You have administrator access to your own website and hosting
• You own every image and file used in your marketing
• Your site loads in under three seconds on phone data
• Every form has been tested this month
• Your phone number is tappable on every page

Visibility

• Google Business Profile is claimed, complete and correctly categorised
• Fifteen or more current photographs on the profile
• Name, address and phone are identical across every listing
• A dedicated page for each service you want more of
• Your region and towns appear in body copy, not just the footer
• Reviews have arrived within the last thirty days

Content

• Real photographs of your premises, team and finished work
• At least one short film that introduces you
• Named testimonials with a town attached
• A team page with faces and first names
• A quarterly plan for new material tied to your season

Measurement

• Analytics installed and someone looks at it monthly
• You know how many inquiries you got last month, and from where
• Two or three agreed numbers that define a good quarter
• A calendar reminder for the monthly accuracy check

Partnership

• One named person is responsible for the website
• Someone is responsible for security updates and backups
• You know what your setup costs annually, in total
• You could move to another provider without losing anything

How to use it

Count your unchecked boxes. Fix the foundations first even if they're the least interesting, because visibility and content spend is wasted on a site that loses people. Most businesses find between six and twelve gaps, and most of them are an afternoon's work.