Resources
How this stuff actually works.
Written for owners, not marketers. Everything here is what I'd tell you on a call — useful whether you hire me or handle it yourself.
Websites
What Every Small Business Website Should Include
A short, specific list of what belongs on a small business website — and what can safely be left off.
5 min read
How Often Should You Update Your Website?
A realistic maintenance rhythm for a small business website — weekly, quarterly, annually, and when to rebuild.
4 min read
Website Mistakes That Cost Businesses Money
Ten mistakes with a direct, measurable cost — and roughly what each one is worth to fix.
5 min read
Photography
What Professional Photography Actually Does for Your Business
Photography is usually filed under branding. In practice it behaves more like infrastructure — here is what it actually changes.
5 min read
How to Prepare for a Brand Photoshoot
What to do in the two weeks before a shoot so you get twice the usable images from the same day.
5 min read
The ROI of Professional Photography
How to work out whether a shoot pays for itself, using numbers from your own business rather than industry averages.
5 min read
Local SEO
How Google Business Profiles Generate Leads
For most local businesses the Google Business Profile outperforms the website. Here's how it works and how to run it properly.
6 min read
How to Improve Local SEO
A practical local search checklist for a business serving a region — in the order the work should be done.
6 min read
Strategy
Website vs Social Media: Which Matters More?
They do different jobs. Confusing them is why many businesses invest heavily in one and get little from either.
5 min read
How AI Is Changing Small Business Marketing
What actually changed for local businesses, what didn't, and where the advantage now sits.
6 min read
Questions to Ask Before Hiring a Creative Agency
Twelve questions that separate a partner from a vendor — including the ones agencies would rather you didn't ask.
5 min read
Branding vs Marketing
One is what people believe about you. The other is what you do to reach them. Confusing them wastes real money.
4 min read
The Business Owner's Digital Growth Checklist
A single checklist covering foundations, visibility, content and measurement — work through it in order.
5 min read
Would rather someone just handled it?
That's the other option. Tell me what you're working with and I'll tell you what I'd do first.
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I'm taking on two new projects next month.
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Send me your website address and I'll record a free five-minute video walking through the three things I'd improve first. Yours to keep, whether we ever work together or not. No pitch at the end.
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