Live production for schools — New England — 2026
EduCast Live
A service nobody could explain in a sentence, turned into a page a business officer can approve.
- Positioning
- Website
- Offer design
- Lead generation
- 2
- pricing paths, both public
- 0
- staff needed on game night
- 1 spec
- install published up front
Business challenge
EduCast Live installs permanent camera systems in schools and runs every stream remotely — a genuinely unusual service that's hard to explain in a sentence. Buyers are heads of school and communications directors comparing it against doing nothing, or against asking a teacher to point a camcorder at the stage.
Our solution
The whole pitch is that nobody at the school has to touch anything. So the site leads with that, then answers the two questions a business manager asks next: what exactly is installed, and what does it cost. Purchase and rental options sit side by side with real numbers, which removes the discovery call that used to precede every quote.
Business outcome
2 weeks
from signed agreement to a school going live
Publishing the install spec and both price options up front means inquiries come from schools that have already accepted the model and the budget. The conversation starts at scheduling the install rather than explaining what remote operation means.
Creative deliverables
- Positioning and messaging built around hands-off operation
- Website with equipment, pricing, FAQ and contact
- Two-option pricing architecture — purchase and rental with trial
- Equipment page detailing the full install specification
- Objection-handling FAQ written for school business officers
- Consultation booking flow
From the project
“Schools arrive already knowing what it costs and what we install. That changed the entire sales conversation.”
EduCast Live
More work
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