Membership association — Boston & Cambridge, MA — 2026
ISAIA
A hundred-year-old arts association, given a home its members would actually hang on a wall.
- Website
- Conference identity
- Content
- Registration
- 100+
- years of programme history
- 2
- campuses on one schedule
- 1 click
- from any page to registration
Business challenge
The Independent School Art Instructors Association has been meeting annually for over a hundred years, and its members are art teachers — an audience with a low tolerance for an ugly website. The organization needed a home that could carry the 2027 Boston and Cambridge conference: schedule, keynote, venues, registration, and a hundred years of institutional memory behind it.
Our solution
For an arts association, the site is part of the programme. We treated it like an exhibition catalog — generous images, real member work, quiet typography — and structured the conference content so a teacher can find the Friday evening ICA times in one scroll. Registration sits one click from every section rather than buried behind a menu.
Business outcome
2 cities
one weekend, one clear place to find all of it
The 2027 conference spans two campuses and multiple institutions across Boston and Cambridge. Members now have a single reference for schedule, venues, keynote and registration — and the board can reuse the same structure for every conference that follows instead of rebuilding it annually.
Creative deliverables
- Association website with conference microsite structure
- Day-by-day schedule with venue detail for ICA Boston and LUCAD
- Keynote and presenter feature pages
- Member work gallery and print showcase
- Registration flow for conference attendees
- Editorial layout system the board can extend each year
From the project
“It finally looks like something an arts organization would put its name on.”
ISAIA leadership
More work
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